Hankyul Oh is a Korean-Canadian Visual Director.
She began her career in the Canadian fashion industry in 2014 while working on her degree in Advertising Design at Toronto’s OCAD University with a minor in Photography. Upon graduating among the top of her year, she art directed various commercials and campaigns at award-winning advertising agencies (No Fixed Address Inc, VML) for a variety of clients including Dove, Volkswagen, Audi, and Canadian Tire.
In 2023, she co-founded GENE a creative advertising agency based in Seoul aimed at setting a new standard for youth representation in Korean and Asian media. Now she works with global brands like Nike, Coca-Cola, and TikTok to help them connect with a growing younger audience seeking to see themselves and their stories reflected in the world around them.
As a strong multidisciplinary artist who loves working with diverse people, Hankyul is always open to working on projects with a need for visual voice and fervor. In her spare time, she leans into her creative impulses and curiosities directing a music video with friends (Good Looks Kill - lemin) or art directing short films (Mother Tongue). No matter the medium, she continues to execute her multidisciplinary vision across both still and moving images.
Hankyul is currently based in Seoul, South Korea. If you’re interested in working together on something, anything, please don’t be shy :)
Shot by Hankyul Oh | Edit by Peter Campbell