She began her career in the Canadian fashion industry in 2014 while working on her degree in Advertising Design at Toronto’s OCAD University with a minor in Photography. Upon graduating among the top of her year, she art directed various commercials and campaigns at award-winning advertising agencies (No Fixed Address inc., VML taxi) for a variety of clients including Volkswagen, Audi, and Canadian Tire.
following her position as design director at yoondesign type foundry, in 2023 she co-founded GENE a creative advertising agency based in Seoul aimed at setting a new standard for youth representation in Korean media. she lead various projects for brands like Nike, Coca-Cola, and TikTok to help them connect with a growing younger audience seeking to see themselves and their stories reflected in the world around them.
after 3.5 years in korea, Hankyul is now back in toronto, canada. If you’re interested in working together on something, anything, please don’t be shy :)
