She began her career in the Canadian fashion industry in 2014 while working on her degree in Advertising Design at Toronto’s OCAD University with a minor in Photography. Upon graduating among the top of her year, she art directed various commercials and campaigns at award-winning advertising agencies (No Fixed Address inc., VML taxi) for a variety of clients including Volkswagen, Audi, and Canadian Tire.
following her position as design director at yoondesign type foundry, in 2023 she co-founded GENE a creative advertising agency based in Seoul, SOUTH KOREA aimed at setting a new standard for youth representation in Korean media. she lead various projects for brands like Nike, Coca-Cola, and TikTok to help them connect with a growing younger audience seeking to see themselves and their stories reflected in the world around them.
after A FEW years in korea, Hankyul is now back in toronto, canada. If you’re interested in working together on something, anything, please don’t be shy :)
