8 Seconds
CLIENT 8 Seconds
OBJECTIVE Expand the South Korean 'fast-fashion' brand's business into the global market with a campaign that relies less on K-Pop, and more on the meaning and use of clothes for modern-day millennials.
STRATEGY To young working millennials in Canada who feel restricted by workwear and ordinary work life, 8 Seconds is the clothing brand that makes the unexpected happen in your everyday.
CONCEPT Anything can happen in 8 Seconds.
CREDITS Hankyul Oh, TAM + KYT (photo and video assistance)
+ 15s sponsored Instagram spot
15s sponsored Instagram spot: Anything can happen in 8 SECONDS IN THE ELEVATOR.
15s sponsored Instagram spot: Anything can happen in 8 SECONDS DURING BREAK.
15s sponsored Instagram spot: Anything can happen in 8 SECONDS AT THE INTERVIEW.
+ print transit shelter
+ POP-UP stores collaborating with local cafes, nail shops, and beauty bars
+ wild postings advertises the pop up shops and the flagship (below) and its unique offerings and shopping experience
Wild postings advertising unique pop-up shops in business-heavy areas in downtown Toronto.
+ final flagship store
Flagship store opening with various shopping experiences such as a cafe, nail bar, and make up/grooming salon.