OHANKYUL
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Kit Kat

   

Breakers

 

CLIENT Kit Kat

OBJECTIVE Expand an existing ad into an integrated campaign for a North American audience.

STRATEGY We all take breaks, but we all take them differently. ('The Break Off', UK 2016)

CONCEPT #BREAKERS: Highlighting the different ways college students take breaks to get through the dreaded Midterm Season.

CREDITS Hankyul Oh, Maria Jose Arias, Mariam Alqasim

 

#BREAKERS OOH Print: The Dozer

#BREAKERS OOH Print: The Dozer

#BREAKERS OOH Print: The Screener

#BREAKERS OOH Print: The Screener

#BREAKERS Microsite: encouragING STUDENTS to include THEIR FELLOW SCHOOL "breakers" via Twitter. 

#BREAKERS Microsite: encouragING STUDENTS to include THEIR FELLOW SCHOOL "breakers" via Twitter. 

#BREAKERS Twitter experience: Tweet your college and university friends during midterms with the type of #BREAKER you believe they are, for a chance to find a customized Kit Kat bar in your local store.

#BREAKERS Twitter experience: Tweet your college and university friends during midterms with the type of #BREAKER you believe they are, for a chance to find a customized Kit Kat bar in your local store.

#BREAKERS POP: Customized packaging made from tweets for limited edition Kit Kat bars. Available at local convenience and grocery stores.

#BREAKERS POP: Customized packaging made from tweets for limited edition Kit Kat bars. Available at local convenience and grocery stores.

#BREAKERS Guerilla Experience: Kit Kat vending machines with custom Kit Kat packages for every kind of #BREAKER. Each machine will have a selection of the most common college and university #BREAKER.

#BREAKERS Guerilla Experience: Kit Kat vending machines with custom Kit Kat packages for every kind of #BREAKER. Each machine will have a selection of the most common college and university #BREAKER.

#Breakers Snapchat experience.

#Breakers Snapchat experience.