Loud Minds

D&AD 2016  brief

CLIENT Dazed Media

OBJECTIVE Use short-form social video as the only medium to make a series of four 15-second films that embody the independent spirit of Dazed.

STRATEGY Only through self reflection can artists creatively express their unapologetic and unfiltered selves–a true declaration of their independence and individuality.

CONCEPT #LOUDMINDS: Using 4 emerging artists in Toronto performing 4 symbolic acts of independence (waving flag, making voice heard, taking a stance, and resistance) to connect each artists' unique practise to their independence and individuality.

CREDITS Hankyul Oh, Maria Jose Arias